PROVIDENCE, RI — In the blink of an eye, website visitors can appear and disappear. They are fickle, fast, and light on their fingers. They need instant information or gratification. Otherwise, they’ll move on to another website.
Paul Pollets knows about website visitors. The owner of Advanced Radiant Technology in Seattle, WA, has spent a lot of time and money figuring out the best ways to keep people at his website (www.advancedradiant.com) and not shopping the competition.