If you hire the wrong type of salesperson, you’ll have poor results. In one year, a $1 million hvacr retail business can easily have 300 to 500 leads, depending on its replacement to service mix.
The “wrong” type of salesperson, who is closing 25% instead of 35%, is costing you 30 to 50 jobs a year! That’s $120,000 to $200,000 a year on 10 measly percentage points in closing ratio.