ALBUQUERQUE, NM - What can the owner-operator of a national chain of sporting goods stores have to say to hundreds of hvac contractors attending ACCA's Annual Conference 2000 here? Simply this: "Why should someone do business with you rather than someone else?"
Sam Geist, owner and operator of The Outdoor Stores, a 15-store, $40 million business, and president of his own marketing and consulting firm, was the keynote speaker that drew a lot of interest from conference attendees.