Telemarketing techniques designed to increase business
If the recent volcanic eruptions have the same effect as Mount Pinatubo a few years ago, we could be in store for an unseasonably cold summer. Contractors may want to take steps now to contact prospective customers.
How can you ensure that your telemarketing program is well targeted, professionally executed, and ultimately successful? I posed that question to M.H. (Mac) McIntosh, president of The Mac McIntosh Company, a telemarketing-consulting firm in Redondo Beach, CA.