How important is a first impression? Does it matter if you blend into the crowd or if you stand out from the others? How do you want people to think of you when your company name is mentioned?
If you are an hvacr contractor looking to retain your customers and add to your base, you have to believe that first impressions are extremely important. What a customer thinks of you and your business has a direct affect on how much you can charge for your services and how well you can compete against the guy down the street who seems to be doing everything right, too.