Have hvacr contractors become increasingly dependent on the Internet for marketing their products and services? Has the trade reached the point where one-on-one initial contact is being replaced by the click of a mouse?
Some contractors may be reluctant to answer yes to both questions, but the stark reality is that the Internet can no longer be ignored as a means of conducting business.
Contractors are using Web sites to advertise their business and attract new employees. They are using common trade Web sites to schedule service and maintenance calls. They are also using the Internet to conduct business-to-business (B2B) transactions with manufacturers, suppliers, subcontractors, and general contractors.