"The intention of this program is to turn our customers' service departments that have historically lost money into true profit centers," said Rod Toner, CFM marketing & sales director. "By creating a profit center out of the service department, dealers tend to grow, buy more equipment, and pay for what they buy."
For the last six years, CFM, in conjunction with Profit Strategies, has been providing its participating dealers with their Up-Front (flat-rate) Pricing books, in return for a modest parts purchase commitment. CFM pays the initial setup fees and then pays the entire monthly book rentals. Dealers agree to purchase parts and accessories as a means of offsetting CFM's cost of providing the Profit Strategies books.