Forecasting has key advantages, according to Bradshaw. "Business forecasting is essential for two reasons," she said. "One, it unites all of the employees of a company for a common goal. And two, variances from the forecast are an early indicator of potential business problems; the owner can make corrections before the problem(s) hurt the company."
Bradshaw talked about studying past key performance indicators (KPI) which include products sold and carried in inventory. She used a Lennox tool called the Healthy Climate Repeat Media Filter Sales to demonstrate how past sales can predict future sales.