In today’s business world, there is no running from online marketing and no hiding from social media. At a recent session called “Marketing Myth Busters: 2023 Paid & Organic Marketing Dos and Don’ts,” Colleen Keyworth, Women in HVACR immediate past president and director of sales and marketing at Online-Access, discussed three key parts of online marketing: website design, Google Business Profiles (GBP), and social media. Keyworth shared best practices, what to do and what not to do, what Google likes and doesn’t like, and that content is king.