When Ben Poole founded HVAC Tactical in 2018, he quickly found himself explaining the brand’s name to curious trade pros who had found him on social media. People started seeing the hats, T-shirts, and stickers he had created with the heating and cooling trade in mind, and asked if he had ever served in the military or as a law enforcement officer. He hadn’t — his definition of “tactical” had a different meaning.
“Most people associate the word ‘tactical’ with combat. I suppose that’s for good reason,” Poole explained. “The military and police approach everything tactically — instead of randomly or reactively — because a tactical approach produces the desired result when executed properly.