Acquiring leads as an HVAC business owner is essentially playing the word-of-mouth game. Once you get a new HVAC lead that becomes a customer, you improve your chances of booking more work. With word-of-mouth trickling down with the right lead generation strategies, there’s opportunity to turn hundreds of strangers into potential customers. So, what are the best ways to get leads as an HVAC business owner? A combination of digital marketing, traditional advertising, and good old word-of-mouth.