Did you “try marketing” this year? If you did, you probably wasted your money. Here is what usually happens: You saw a television or radio ad for a competitor or received one of the company’s postcards — by mistake. You assume that everyone hears or sees the messages and decide that “since my competitor is doing marketing, I have to do it, too.”
You come up with what you think is a better ad or message and send a postcard, place an ad in a newspaper, or buy radio or television advertising. You do it once. When you don’t get great results, you decide that it didn’t work and that your competitor is wasting money.