Value. In every industry, some of the biggest questions asked include how value is defined, created and communicated. Failure to communicate the quality of a product and service results in commoditization. Price becomes the only differentiator. And that’s okay if being the cheapest is your value proposition. But for businesses that differentiate on quality and don’t want to compete solely on price, being able to communicate value is key.
Degrees, licenses, labels, ratings and certifications all help define and communicate what isn’t obvious. For instance: