IT WOULDN’T BE RIGHT TO START THE NEW YEAR OFF WITHOUT AT LEAST SAYING A FEW WORDS ABOUT THE YEAR BEFORE.
Last year was all about the “millennial.” What do they want? Where do they come from? Will they lead us — via Twitterstorm — into societal oblivion? This year, however, I predict two words will dominate the conversation: millennial takeover.
It almost never fails. Since taking the helm of SNIPS magazine last summer, I’ve been to more than a few industry conferences, and there is always a session directed, or should I say, misdirected toward millennials.