When it comes to promoting, selling or creating awareness of your product or service, there’s practically no such thing as receiving too much publicity.
So if you happen to land some coveted floor space at a well-attended industry trade show like January’s AHR Expo in Dallas or this month’s International Roofing Expo in Las Vegas, easy, free media might be yours for the taking. The question is: How do you attract that sought-after coverage and how do you make it work to your advantage?
When it comes to promoting, selling or creating awareness of your product or service, there’s practically no such thing as receiving too much publicity.