The start of a new year is a good time to reflect on the past 12 months, take stock of the current state of the business, and plan strategies for the coming year. The winds of change are continually leading to shifts in the marketplace that affect contractors’ businesses. Staying alert to subtle changes in customers’ buying behaviors can help contractors adapt their marketing models as market conditions change.
This year is no exception. Resolving to address the headwinds and tailwinds we’re seeing in today’s business climate can help HVAC contractors adapt their customer acquisition strategy, differentiate their business from competitors, and achieve growth goals.