By now, many heating, cooling, and refrigeration companies are utilizing text messages to connect with customers, and rightfully so. Data has proven over and over again that text messages are an effective and appreciated form of communication. Research from Gartner, for example, indicates about 90% of people read text messages within three minutes of receipt.
Now that text messaging has become more popular in the HVAC and refrigeration industries, it’s time to hone in on ways to be more strategic about texting. One particular way for these companies to better utilize text messages is to set a dedicated phone number specifically for text messaging. There are many benefits to utilizing a single, dedicated phone number.