The Ductless Directory to Prioritize Contractor Advocacy
SAINT PAUL, Minn. —The Ductless Directory is shifting its marketing strategy from one that is product-centric to one that makes the ductless contractor the star of the show. This change marks a new era that will help qualified contractors get the visibility and recognition they deserve.
“There are a lot of ductless contractors out there who are doing amazing work,” said Michelle LaFrance, founder and CEO of The Ductless Directory. “But as the demand for ductless grows and the search becomes more competitive, they are often overshadowed and overlooked. We want to change that. We help homeowners understand that when it comes to ‘going ductless,' the most important decision is to hire the right ductless contractor. It is that important."