When it comes to taking care of their heating and cooling systems, consumers are more likely to wait until their equipment is broken to call an HVAC company. However, this is not the only way to do it; consumers can be proactive and schedule regular maintenance check-ups, which are made easier with service agreements. Aaron Salow, CEO of XOi Technologies, said HVAC systems are something people all take for granted at some point — they expect their homes to always be cool or warm, even though those systems decay over time.
“You don't want to be sitting there on the Fourth of July in the middle of a cookout and not have air conditioning,” explained Salow. “You need to be able to explain appropriately to the customer that watching and getting ahead of breaks matters.”