With traditional HVAC equipment, it’s mostly out of sight, out of mind. Consumers typically prioritize comfort and quiet operation. Mini splits present a different situation. These devices are displayed prominently on the wall.
That creates a new set of issues for consumers. The mini-split market remains poised to grow as the technology improves and people use their homes in a larger variety of ways than in the past. But the aesthetics of mini splits still hold back the market to some degree.