Back in January of 2021, Rhoads Energy, a Pennsylvania-based energy and HVAC provider, conducted several virtual focus groups with non-customers in its geographic footprint. Through these sessions, the company confirmed what it already knew: Its reputation as an energy products provider preceded its status as an HVAC contractor. Mike DeBerdine, CEO of Rhoads Energy, attributed this trend to the legacy of the company as a petroleum distributor.
“Our company is so long established in the community — Rhoads Energy is celebrating 105 years this year — and that's really all we have done, just energy products,” explained DeBerdine.