Big-box home improvement stores spent years targeting consumers who wanted to do their own repairs and home improvement projects. Now, both Lowe’s Companies Inc. and The Home Depot Inc. are going after professional contractors. To attract this business, they are offering special programs designed to meet the needs of people who do this work for a living.
Lowe’s recently introduced its MVPs Rewards and Partnership Program. According to the company’s State of the Pros survey, nearly 90% of home improvement professionals say it’s important for retailers to have loyalty programs. The survey also found professionals want retailers to help them solve their problems.