Why does everyone seem to hate the concept of selling? Everyone is doing it, yet so few actually do it well.
Sales guru Grant Cardone said all humans are in a constant state of selling. We sell ourselves to friends, hoping they’ll like us. We sell ourselves to potential romantic partners, hoping they’ll choose us. We sell our work to our boss to get the promotion. We even throw a mental sales pitch to ourselves to decide what we should choose for dinner. On and on, “sales” is not just for the professionals. Whether we realize it or not, everything in life is just a constant series of selling and buying. So why does the word “sales” make us squirm and want to run for the hills?