There’s an old way of doing things in HVAC. It doesn’t matter if we’re talking about equipment, service, installation, or marketing practices. Anyone who’s been in the industry for long enough has seen “the way things are done.”
Occasionally, this is fine. Often, though, it can be a detriment to progress. And companies that are willing to proactively seek out solutions to longstanding problems are the ones who move things forward and create a new “way things are done.”