I’m standing in a showroom: Gray floors complemented by gray and red walls. In front of me, there’s a hall with products and brochures and television screens. To the left, a model living room. But it’s all virtual. It’s Mitsubishi Electric Trane HVAC US (METUS)’s virtual showroom, designed to show off the company’s residential air conditioning and heat pump products. Visiting the digital showroom mimics the experience of visiting an actual showroom without the need for accompanying travel costs or disrupting a schedule.
I wanted to try some virtual HVAC experiences recently. They have certainly grown in popularity over the past year and a half. Manufacturers have needed to come up with creative ways to showcase their product solutions in a time where a lot of in-person opportunities have either been reduced in size or cancelled, and the virtual locations are one of the solutions.