When it comes to doing business in the modern, technology-savvy world, it’s often easy to feel in the dark on what your channel partners are thinking. If you’re a distributor in any B2B industry, you’re likely often wondering how your business stacks up against the competition from a contractor perspective.
HMI recently commissioned a market research report in order to help shed a little light on the building trade contractor mindset. We wanted to know what’s influencing contractor buying decisions in a business landscape increasingly defined by the Internet and e-commerce tools. Respondents came from a variety of industries – electrical, plumbing, HVAC, building materials, roofing, landscaping – but today we’d like to focus in on HVAC to see where that industry stands out from the group. Let’s take a look.