When I travel, hotel receptionists often ask if I work for a mattress company. I guess when they see the name National Comfort Institute on the American Express card, it promotes thoughts of sleep quality. The connection between comfort and sleep is closer to the truth for our industry than we realize.
Lack of comfort is a highly overlooked reason for poor sleep. Most people don't know that inadequate rest is a leading cause of various medical problems. Let's look at how comfort influences sleep and why it is so important.