Customers have gotten used to the incredible convenience of virtual services that rose to prominence during the pandemic, and they’ll continue to expect the same level of convenience afterward. That applies to the HVAC world just as much as it does to other industries. So how can your business adjust?
You need to be connecting with customers digitally. Texting is an easy and effective option because customers are already used to it and because, studies show, they would prefer to text with you over other modes of communication.