HVAC companies generally make their money in one of two broad ways: new installations and service, the latter of which includes maintenance and repair. While most companies fuel their maintenance revenue largely with existing customers, generating new leads for each service type (installs, tune-ups, repairs) is important to maintain company growth. Additionally, tracking and nurturing those leads can lead to more loyal customers and better usage of your budget.

As a rapidly growing company here at Fire & Ice, we’ve had to create and refine numerous different processes for generating new leads and maintaining a pipeline of incoming leads. Your sales teams can’t do it all through referrals and higher close rates. The company needs to be able to support them with its efforts.