Rising prices and changing consumer habits make offering financing increasingly important to HVAC contractors. The actual process for getting HVAC customers financed, however, lags behind that for other major purchases. That’s why EGIA partnered with Microf to introduce Optimus.
EGIA is a nonprofit trade association for home improvement contractors. Microf provides financing, including a lease-to-own product, to the HVAC industry. Optimus uses a soft pull to assess a consumer’s credit. This means taking data derived from the last four digits of a consumer’s Social Security number to estimate a credit score. Too many direct credit inquiries can harm a consumer’s credit score.