The good news for HVAC contractors when it comes to marketing is there are more ways than ever to reach consumers. The bad news for HVAC contractors when it comes to marketing is there are more ways than ever to reach consumers. Breaking through the noise requires a commitment and an investment of resources.
It also requires a willingness to change on the part of HVAC contractors. The coronavirus pandemic accelerated the shift toward digital marketing, covering a wide array of options from social media to email. HVAC contractors need to make sure they’re getting the best return on their investment for the dollars spent on digital, said Lucas Hertweck, director of advertising for Searchlight Advertising.