In a time when many techs show up at a customer’s home wielding an iPad, the guys at The Comfort Authority LLC come in with notepad and pen in hand. Granted, it’s a spiffy notepad, adorned with the company logo. Before they leave, they hand the homeowner a paper receipt.
This may sound like a scene from 1999, but Eric Clauss, operations leader of this Tampa-based residential retrofit HVAC contractor, doesn’t see his company as behind the times. After all, they do use ServiceTitan, and they import all the data after the call is done. What Clauss is doing with handwritten receipts is a deliberate marketing strategy. Now that so much correspondence is digital, he said, good-old-fashioned pen and paper stands out.