Studies show that women drive as much as 80% of purchasing decisions. Yet many HVAC contractors struggle to reach these critical consumers. For those who want to do a better job selling to women, it starts with hiring salespeople.
A recent study by Zolo, an online real estate marketplace, found an updated HVAC system ranked as one of the most important features for women when looking for a new home. It didn’t ever rank in the top five for men.