More consumers want contractors to help them finance their home improvements, especially when it comes to their HVAC systems. That’s the key finding of a recent survey by Modernize, a service that connects homeowners with contractors. These results support the case that HVAC contractors should offer financing options to close more sales and sell higher-end equipment.
The Modernize survey found about 25% of respondents who indicated they would pursue financing for a home improvement project planned to do so through their contractor. That rose to 29% for HVAC improvements, said Cassie Morien, Modernize’s senior content strategist. Cash remains the most common way consumers pay for home improvement projects.