The first COVID-19 stimulus checks began deploying in April 2020, and a second round of payments, albeit smaller, came out in early 2021. Currently, with a Democratic majority in the both the House of Representatives and Senate, along with a Democrat in the White House, there is talk of a third payment going out.
For some, the money is a needed lifeline to stay above water financially. But for others who have kept their jobs and weathered the pandemic without much financial worry, the stimulus checks could be a boost to discretionary income. For HVAC contractors, that extra income could lead to greater profit if people choose to invest it in their homes. How can contractors market to these people — without seeming as if they are trying to profit off of a disaster?