At Michigan-based HVAC distributor Young Supply Co., nearly 10% of the workforce are veterans. So when Terry Tarantine, director of HVAC sales at Young Supply, was looking for a cool way to launch a new air purification product, his mind turned to local nonprofit Vets Returning Home. Located in Roseville, Michigan, the 11,000-square-foot, 43-bed facility provides a stable and sober living environment and helps transition an average of 250 veterans a year back into society as fully functioning community members. The nonprofit takes no government funding — and due to the pandemic, it hasn’t been able to hold fundraisers, meaning it’s now in serious trouble.
“I approached them when we took on Sterionizer,” Tarantine said. “It's a product line that we're really excited about, because they can mass-produce ions without producing ozone. So we thought that, how do we kick this off? And I thought, well, we can do a really good deed for veterans and launch the product at the same time. So it was really a win-win situation.”