If there’s one thing that the year 2020 taught us, it’s that all plans are truly tentative, and even the best laid ones can change in an instant. This time last year, no one could have foreseen the massive changes coming for us that, in many ways, rocked the in-home service industry (and many others) to the very core. It humbles us to realize how many factors in life are just plain out of our control. So, now more than ever, there’s a huge temptation to let a laissez-faire, “what’s the use in planning” feeling take over. “I have no control anyway, so what’s the use…” right? But nonetheless, if you’re a business owner who’s not at least trying to keep their hands on the wheel and intentionally point your company in the direction you want it, you’ll soon find the ditch.
How do you continue to plan and set goals while life throws its best curveballs at you along the way? How do you develop a vision for where you want to be this time next year, knowing in the back of your mind the odds of it looking exactly the way you’re picturing it when you get there are about a million to one? You must set S.M.A.R.T. goals for your company now and, most importantly, stay flexible and persistent every step of the way on the road to achieving them.