Money may buy the perfect home, but can it buy the perfect comfort system, too? That is a challenge given to contractors each time they enter a home to assess problems and offer solutions. Some customers, however, are not looking only for solutions; some are looking to invest in what they believe is the perfect home comfort system. Beauty is in the eye of the beholder, and so is comfort. How, then, do contractors manage expectations and provide the perceived perfect home? They install it in their own homes first.