Have you ever wondered why you close some sales and not others? The ability to close a sale has never been more important; however, most companies train their people on how to sell when the only thing that truly matters is why customers buy.
Contractors have a unique set of challenges when it comes to closing sales. What works with one homeowner doesn’t work with another. Homeowners are taught to get three quotes. Many times you have a couple at the kitchen table — one has their foot on the gas pedal, the other on the brakes. They want to think about things, and you circle back but sometimes get no answer at all.