Advanced training opportunities and greater financial incentives bolster collaboration
ALPHARETTA, Ga. — LG Air Conditioning Technologies has launched the new LG Pro Dealer Program, providing residential and light commercial HVAC contractors with access to benefits, training, and comprehensive dealer support. Designed to assist dealers in selling, installing, and servicing the company’s award-winning product portfolio, the LG Pro Dealer Program will provide even greater resources and incentives to help drive growth for HVAC contractors.
The program enhances the LG Excellence Contractor program, which had experienced an average annual growth rate of 50 percent since 2016. The newly minted LG Pro Dealer Program offers contractors greater product and technology education, along with recognition and incentives for providing competitive differentiation in their respective market areas upon completion of the program. Program benefits include technical, business, sales, and marketing support, as well as financial and partnership incentives. All current LG Excellence Contractors will be automatically transferred into the new program.