Showrooms are a common feature in most retail operations, from automobiles to furniture. Many trades even offer showrooms, including plumbers and electricians. But HVAC contractors remain less likely to invest in this type of customer outreach. Those who do say their peers are missing out.
Great Dane Heating and Air Conditioning opened its showroom in Clinton Township, Michigan, in 2003. HVAC showroom were even more rare then, said Josh Bigelow, Great Dane’s owner. The display consisted of all the furnaces and conditioners the firm sold. None of them were hooked up to anything.