Most of the HVAC contractors I’ve spoken with have been reluctant to talk about pandemic-based marketing, and for good reason: No reputable contractor wants to be that sleazy company preying on people’s fears to turn a quick buck. But what about a bit of extra branding? After all, if you, as a responsible contractor, have to pay for extra supplies anyway — masks, wipes, single-use pens, or styluses for customers to sign receipts — you might as well put them to work for you, right?
Here are a couple ways I’ve come across companies making proverbial lemonade when it comes to boosting your brand during the pandemic — and doing it in a helpful, useful way that provides real value to your customers in their daily lives and helps your name stick in their minds long after the truck is out of the driveway and the invoice is paid.