Social media mistakes happen. Angie Snow, co-owner and vice president of Western Heating & Air Conditioning in Orem, Utah, can attest to that. In an effort to share the real-life experiences of an HVAC technician with her Facebook audience, she posted a photo her employee had sent of an unidentifiable dead animal that was found in a blower well in the furnace. Snow said that although the picture was not pretty to look at, she thought people would be interested. The interest she received, however, came in the form of many negative messages sent on Facebook asking her, “Why are you posting this awful thing for all of us to see?”
“I only meant for it to be an example of what we find — and people took it as an animal cruelty post,” said Snow. “I’ve been very careful not to post anything like that since then.”