HVAC Contracting Commercial Includes Baseball Hall of Famer Johnny Bench
Dave Bowen talks about creating the advertisement
In a new feature of the monthly Business Management enewsletter, we will be highlighting an effective HVAC contractor commercial. This month, we highlight a commercial from Berico Heating and A/C. It includes baseball Hall of Famer Johnny Bench.
Berico had a long-standing relationship with Johnny Bench. Bench and Berico Partner, Tom Berry, coordinated to produce commercial for Berico’s Gift of Warmth fundraiser. In addition to this, Bench agreed to do an HVAC commercial for Berico. The script was the result of a collaboration between Effective Media Solutions and Will Berry (Berico Partner).