With more than 2 billion users watching an average of 1 billion hours of video daily, YouTube usage accounts for almost a third of the internet. On mobile devices alone, the company reports that it reaches more people in the U.S. audience than any TV network. What began as a platform to communicate about personal happenings has become an open forum of videos, spanning diverse topics that are giving rise to an advanced do-it-yourself (DIY) crowd. From car repairs to ductwork replacement, trade professionals are faced with the consequences of YouTube learners.
Despite these challenges, some contractors have found that YouTube for the HVAC industry has a beneficial side as well.