As we move toward a “new normal” it makes sense to consider how today’s “big story” can evolve to shape the next chapter of contractors’ businesses.
An example from my home state, Florida, provides an example of how today’s environment presents new opportunities. IERNA’s Heating, Cooling & Plumbing in Tampa, Florida, was just finishing up a pilot collaboration with Owens Corning Air Distribution Group and four other contractors in the U.S. as states implemented various lockdowns. Our cohort evaluated a duct inspection and retrofit service for homeowners. As we conducted the pilot, five insights arose that suggest a home’s ductwork presents an opportunity for contractors to grow their business and meet emerging consumer trends: