Out of all the hurdles standing in the way of optimized profit margins, only a few qualify as self-imposed. Those obstacles theoretically could be the simplest for an owner to remove, but they can also prove among the most difficult if they involve ingrained habits or perceptions.
One example: Drawing conclusions that affect whether a contractor includes higher-end or more sustainable options in a proposal to a homeowner. Unchecked, a natural tendency to size up the odds can sell the customer (and the sale) short.