It’s just a fact today that people use social media. According to a 2018 study by the Pew Research Center, about three-quarters of all U.S. adults are on some social media platform. And the main platform is Facebook. Around seven in 10 adults use Facebook in the United States. Facebook also leads with the most desirable demographic group for contractors — older users who are more likely to own their homes.
Colleen Keyworth, sales and marketing director for OnlineAccess, said Facebook is the easiest platform to use, offers the best return on investment for contractors, and is the friendliest toward businesses. Elania Burdick, a consultant with EB&L Marketing, recommends contractors spend 10 percent of their total marketing budget on social media, with most of that going to Facebook.