Event took place in early March, in Nashville, Tennessee
BROADVIEW, Illinois — To help member companies and their salespeople reach their goals in 2020, The Unified Group hosted its annual Sales Forum in Nashville, Tennessee, in early March. More than 30 attendees from 20 member companies met to share best practices on all things sales-related — from making the first impression, to marketing strategies designed to bring in new maintenance contracts.
On the first day, Paul Thurston of Cox-Powell Inc. demonstrated the way his company handles business development and lead generation. Chris Reiter of A&G Services discussed the different approaches that work when selling to different generations. Mike Devito of Air Comfort Corporation facilitated discussion on the challenges of being a salesperson and how to turn rejection and the occasional unhappy customer into a positive thing. Small breakout groups then talked about the biggest challenges they currently face and received feedback from other members.