Home warranty services are polarizing. Mention the phrase in a group of HVAC technicians and contractors and watch the room change. Despite experience level, most have an opinion or a story to tell about their adventures with home warranty services. No matter the differing opinions, however, as the cost of leads and the idea of traditional home services evolves, the home warranty services conversation is working its way back into rotation. Those who remain skeptical might want to consider the following.
“The primary online competitors of HVAC technicians are going to be Front Door Home Services, Amazon Home Services, and Google Guaranteed. They pose a threat of controlling the limelight that the customer sees on a daily basis. Essentially, if they want to control the leads, they will.”